Clear Canvas
Reimagining Retail: Elegantly showcasing the affordances of a novel form of digital signage
Unveiled at the NRF retail technology expo in 2024, Standard Vision introduced Clear Canvas, a transparent screen technology set to transform retail spaces. In collaboration with their team, we created eye-catching graphics that illustrate the technology’s unique capabilities, from enhancing customer engagement to showcasing products in novel ways.
Context
At the NRF Expo 2024 in New York, Standard Vision introduced Clear Canvas, a groundbreaking transparent screen technology, that can revolutionize retail experiences. This innovation allows for dynamic, interactive displays that blend seamlessly into retail environments.
Aim
Our goal was to create modern, visually captivating graphics that underscore the innovative capabilities of Clear Canvas's transparent screen technology for retail experiences.
Results
Each graphic we developed serves to highlight a distinct affordance of the transparent screen technology:
Each of these graphics not only underscores the innovative features of Clear Canvas's transparent screen technology but also showcases our ability to blend creativity with technology to push the boundaries of retail experiences.
Process
Collaboration was key in our journey to innovation. Working closely with the Clear Canvas team, we brainstormed ideas, developed concepts, and iterated designs. Our focus remained on creating high-quality assets that adhere to specific specifications, ensuring each graphic not only looked stunning but also served its purpose effectively.
